top of page

Designed & Coded by Wen.X

WEN

DESIGN

I'm Wen Severus Xie, an interdisciplinary product designer with extensive experience in web and mobile app design, as well as design strategy. As a Senior Product Designer at FanDuel, I bring my expertise to create a seamless and rewarding experience for sports fans. With previous positions at Sony, NIO, and L'Oreal, I am well-equipped to apply my expertise to elevate your business.

I HAVE EXPERIENCE WITH

FanDuel

SONY

NIO Inc.

L'Oréal

J&J Design

MoMA

Frog Design

01

BUSINESS

Implement strategies, business models and ventures that drive sustainable growth.

02

BRAND

Engage audiences with a meaningful brand vision, purpose and content.

03

EXPERIENCE

Outperform competitors with compelling products, services and experiences.

04

ACTIVATION

Activate customers and deepen relationships across touchpoints.

05

ENABLEMENT

Lead customer-focused organizations, processes and platforms.

I AM

INTER-

DISCIPLINARY

STUFF I'VE WORKED ON

Product, Branding & Experience

BIOS

How might we design a nutritional response to data to help users maintain a healthy lifestyle?  

Digital Transformation

YSL BEAUTE

How might we utilize the new digital touchpoint (WeChat mini program) to provide a better gifting experience on luxury brand's e-commerce platform?

Speculative Design

FUTURE OF WORK

How might we bridge the gap between the present and entirely remote and mobile future of work?

Digital Product Design

SONY TV OS 

How might we redesign the IoT experience for Chinese Sony TV users to make Sony TV BRAVIA as a new smart home hub for Chinses households?

Digital Product Design

NIO OS ASPEN

How might we design a smarter in-car infotainment system for NIO's drivers in both Europe and China?

bottom of page