top of page

WEN

DESIGN

I'm Wen Xie, a product designer building consumer experiences at the intersection of UX craft and AI. As Product Design Lead at TheGuarantors, I own the renter-facing journey that drives the business, using AI-native workflows to turn design systems into production-ready design. Previously at FanDuel, Sony, NIO, and L'Oréal.

01

BUSINESS

Implement strategies, business models and ventures that drive sustainable growth.

02

RESEARCH

Blend human insight with AI-accelerated research to understand people and uncover what matters.

03

PRODUCT DESIGN

Design consumer products end-to-end — from user flows to high-craft, cross-platform interfaces.

04

DESIGN SYSTEMS

Build and scale design systems that keep products consistent, accessible, and quick to evolve.

05

AI WORKFLOW

Turn design systems into AI skills that generate production-ready, on-brand UI from prompts.

I DESIGN
END-TO-END

AI-Driven Design

THE PATH TO APPROVAL

How might we earn a renter's trust in the first moments of a high-stakes lease guarantee application?

STUFF I'VE WORKED ON

Digital Product Design

FANDUEL
REWARDS CLUB

How might we drive loyalty by showcasing FanDuel's generosity in our loyalty program, transforming rewards into memorable player experiences?

Digital Product Design

NIO OS ASPEN

How might we design a smarter in-car infotainment system for NIO's drivers in both Europe and China?

Product, Branding & Experience

BIOS

How might we design a nutritional response to data to help users maintain a healthy lifestyle?  

Digital Transformation

YSL BEAUTE

How might we utilize the new digital touchpoint (WeChat mini program) to provide a better gifting experience on luxury brand's e-commerce platform?

Speculative Design

FUTURE OF WORK

How might we bridge the gap between the present and entirely remote and mobile future of work?

bottom of page