DESIGN
PHYSICAL TOUCHPOINT
With the advanced sensors on the BIOS smart hydroponic planter, it is able to accurately track the health status of your plants and calculate the nutrient content in your plants. This planter not only makes your home growing experience easier than ever by responding to the real-time health status of your plants but also provides accurate nutrient data to help users plan out their diets.
DIGITAL TOUCHPOINT - THE APP
Working with the BIOS app, users can easily control the smart planter and keep an eye on their diet goals. Through machine learning technology, the BIOS app will provide personalized diet plans based on the user's diet goals and guide users to grow plants that are catered to their recommended diet plans and recipes. If you have an apple watch, the BIOS app will even guide you through the recipe and make your cooking experience more intuitive and easy.
BIOS
The future of hydroponics. There is so much data out there for nutrition and health but there is no utilization and clear response to data on nutrition and health. How might we design a nutritional response to data to help users maintain a healthy lifestyle?
Client
Year
2021
My Role
Product Designer
Tools
Figma; Adobe Creative Suite; Rhino; Keyshot
Team
Isabell Park Marketing Designer
Hlynur Atlason CEO & Advisor
Climate change, urbanization, urban garden, homegrown, wellness. People never stop talking about it. Why?
Because now, we have to make do with limited living space - not to mention skyrocketing rents. More and more Americans tipping the scales and increasingly putting the nation on the top podium globally in terms of obesity.
Cities have become synonymous with cultural decay and pollution. The results say it all. You may not have heard of hydroponic gardens. True. But for a healthier and happier you, it’s high time you should. Read on.
CONTEXT
The Mega Trends.
HOW MIGHT WE
How might we design a nutritional response to data to help users maintain a healthy lifestyle?
These are the insights that we have found from our research from the target audience that they value self-actualization, have control, and are lovers of data.
How can we be sure of our produce has nutrients? It may not be there for you even if you think it will. There is no reliable source of food and nutrients.
There is so much data out there for nutrition and health but there is no utilization and clear response to data on nutrition and health. As we gather data on all of our health and nutrients, what is the corresponding response to this data? How can we utilize and take advantage of the data?
INSIGHTS
What do Biohackers want?
The 21st century belongs to super plants, which include vegetables and flowers that do not require soil to grow. It has been known for hundreds of years that soil has essential mineral nutrients for plant growth, but the soil is not necessary to grow plants. And this is what we called hydroponics. And Smart hydroponics systems are the newest trend in the agriculture sector which allows plantation in the presence of water and minerals, and the absence of soil.
CONTEXT
What is Hydroponic Garden?
Our Focus: Medicinal Effect
As we know plants are used for food and medicine. The agricultural tech movement has been focusing on smart gardening, but we wanted to focus on the medicinal effect. With the rise of science and technology being integrated into agriculture, the technology is smarter than ever, we wanted to incorporate the same smart technology for the medical effect of food.
Pressure Testing: Biohackers.
Who might be interested in this anyway? We did a lot of research on our targeted audience and we decided to look at the extreme target group that will be interested. We decided to focus on the biohackers.
Who are biohackers? You’ve heard of hacking computers but what about hacking your body? Though it sounds very dystopian, it's all about self-improvement. Biohacking your body means changing your chemistry and your physiology through science and self-experimentation to increase energy and vitality. It’s a way to change your body, your health, and your brain so that you can reach your goals and achieve a peak state of mind. Whether you use supplements or technology, biohacking Is meant to help you make lasting, positive change. As we got deeper into research for this community, we were able to understand some of their interests, lifestyle, and even their income levels. Their main goal is to live long as possible, they are obsessed with data, and love testing and experimenting, lastly, most of these biohackers were high-income earners.
Our strategy was to understand the extremist group to be able to pressure test and be able to apply it to the rest of the audience.
Design Strategy: Fill The Gap.
If we look at the key players now, there are no current offerings that are utilizing data with their smart home gardening. Their technology is catered mainly towards the plant but there is no utilization of data that focuses on the medicinal effect.
As you can see, there is a gap. There is a gap in the utilization of data on nutrition and health and home gardening. So, we decided on our design strategy to fill the gap between these two very important factors. Data and home gardening.
How will we be different in the market? Through
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Precise Data utilization of nutrients of the plants
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Catered towards superfoods
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Focus on response to the data for maintenance of healthy lifestyle
UNIQUE SELLING POINTS
Why BIOS is better and unique?
8 Full Pods of Homegrown Superfood
The 8 full pods of homegrown superfoods have guaranteed a considerable amount of produce, which is able to adapt to any diet plan you have, without regrowing your superfoods regularly. With BIOS, you can just say goodbye to the waiting game that ruins everything about your precise diet plan.
LED Water Level Sensor
The LED water level sensor keeps a close eye on the water level, when the light turns red, it means, it’s time for you to add some water to the tank, also, there will be a notification pushed to your connected phone.
Auto Water Circulation System
Push the LED button, to open the lid, simply pull water in it, and that’s the only thing you should do to keep your plants healthy. Now you might ask how often you need to refill water, let me introduce our auto water circulation system.
To make our design intervention an easy and natural integration of a healthy lifestyle, in addition to ordinary mobile applications, we hope to use the mobility brought by wearable devices to provide our users with a more accessible, natural, and timely experience.
DIGITAL TOUCHPOINTS
The BIOS App.
Auto Lighting System
Nothing like other ordinary products, BIOS has an auto lighting system, and the height of the system will be adjusted with the growth of plants to ensure that all plants can get the most effective light intensity. You don't need to adjust manually, we will take care of everything for you quietly.
Precise Tracking of the Plants
As a technological benchmark in the industry, BIOS is equipped with various sensors, including thermal imaging cameras, gravity sensors, humidity and temperature sensors, and so on. Combining machine learning and ai algorithms, we can accurately detect the health of plants and provide you with the most accurate calculation of the nutrient content of plants, to help you gain more control over your growing and dieting with the accurate data we provide.
Auto Water Circulation System
The advanced technology and futurist design make BIOS an indispensable health product in your kitchen.
Smart Growing Experience.
BIOS app recommends your diet plan based on your health goals. Simply follow the guide on the app, users know what to grow, when to grow, how to grow and when to harvest.
Prepare your superfoods in a more natural way.
With BIOS apple watch app, users can easily prepare there superfoods without opening their phones, simply check the guidance on your wrist, and your superfoods will be ready for you!
Easy to keep tracking your nutrient intake.
The BIOS planter will calculate the nutrient content for every meal you prepare. Simply input the meal you just had, and the system will help you get to your health goal in a more accurate and effeicient way.
Mission
Bios pioneers utilize the data on nutrition and support you to take full control of your health and wellness. The experimental spirit is reflected in the integration of the future of agricultural technology.
Value
We value data driven insights on nutrition and wellness and the response to data to help you maintain a healthy lifestyle.
BRANDING
BIOS as a brand.
Distribution and Marketing.
Place strategy outlines how and where BIOS will place its campaign in an attempt to gain market share and consumer purchases. To stay close to our target audience, we are going to place ads in places where they often appear. For example, fitness centers, whole foods, luxury malls, and social media…
Packaging.
We believe it's so important to include a cool unboxing experience as a holistic offering to our customers.
Reflection
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Being able to pivot and move on is key during this project. We went through a lot of rejections of ideas and concepts before settling on this one, and it's crucial to trust the process and not be too obstinate about it.
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Taking charge of the roles you're responsible for when working in a group is critical. During a collective project, having to focus on your branding skills, UX/UI design skills, or research findings and taking ownership of your strengths made the work process more efficient.
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The story's overall flow must be logical, especially in projects of a consultancy nature. You must provide a story about how you came up with your designs and show the steps you took to get at your design strategy and target audience. The technique must be incorporated into your designs.
